Your logo will be found across all areas of your business, so make sure you love it!īrand Identity: What’s Your Truck All About?īefore you even think about penciling out your food truck logo, you’ll need to spend some careful time creating your truck’s brand identity. Your logo is about more than just your truck – it’s about your brand and what you represent. That instant recognition is what helps build your food truck biz into an authentic brand, and a powerful logo is one of the key ingredients! A logo (like a picture) is worth a thousand words – when eaters see your food truck – with its unique logo – fly by them on the city streets, they’ll know exactly who you are without having to attempt at reading any text on your truck (a nearly impossible feat on a fast-moving vehicle). A strong logo really works in your food truck’s favor. A clear, compelling logo will naturally draw attention to your truck and separate you from competitors, especially if those competitors are lacking an identifiable brand. Why does your truck’s logo matter? A solid logo is essential for a successful food truck, as logos are used to:
Your food truck logo is an tremendous powerhouse for shifting your food truck into full gear!
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